MANCHESTER UNITED LOOKING TO EXTEND THEIR FINANCIAL REACH FURTHER INTO CHINA

"Manchester United owners are incompetent when the subject of winning trophies are concerned. The Glazers are nothing but financial leaches".

Say what you will about the Manchester United owners but one blame that is yet to be cast on Manchester United’s higher echelon is the blame of failing to keep the giant football club afloat financially. At least eight season and four managerial changes in-between the eight trophy barren seasons and anyone would expect Manchester United to declare bankruptcy or at least be forced into selling a handful of superstars to prevent the club from possible over expenditure. Instead, the Glazers keep finding new ways to generate more money. You have to respect good leaders who have a good grip on how to create revenue.

In the past, Manchester United had generated new revenue in the old fashion way, Advertising, and Merchandising. Two words that have been and continue to be the life source that keeps the Red Devils operational. But recent chatter suggests that Manchester United might be outgrowing the few business partnerships that currently have with companies such as AON, NIKE etc. Manchester United appear to have rediscovered that appetite of conquering football around Europe but the Glazers appear to have done a lot more damage to the club in the past four recent years through their negligence in picking the right manager who knows how to win.

Four years of mediocrity seem to have cost Manchester United more than a winning reputation as the clubs financial stability had wobbled a bit with Manchester United cutting down on their participation in the recent transfer market.  The main two concern the fans typically have with Manchester United is can Manchester United win football matches? can the club maintain Manchester United’s biggest players? and most importantly can Manchester United win trophies? With these three questions answered, everything else seemed secondary to Manchester United.   

Here is the problem, without strong financial backing Manchester United will not be able to maintain the luxuries of quality players wearing the Manchester United shirt. Quality costs a massive amount of money to retain. Which is why the news of Manchester United extending the clubs financial partnership further into the Chinese capital should be embraced as positive news by the Manchester United fans. One definite aspect which will most definitely play a part in benefiting Manchester United should the football club go through with this branch out further into China is that more money will be generated by Manchester United football club through shirt branding from the Chinese market. China is undoubtedly one of the richest economies who are always willing to branch out into Europe and the Premier League is one of the biggest ways the Chinese investors get their name known in Europe.

With the possible new merger scheduled to take place real soon between Manchester United and a few major investors most expected to come from Asian giants China, The Glazer family will be able to gain even more financial strength than they already have.  On the surface, the idea of Manchester United gaining more financial strength through the efforts of the club owners the Glazers will seem like an idea that should be embraced by Manchester United players, managers and fans alike but the Manchester United fans appear to be under the impression that the people in charge at Old Trafford  are only interested in running the club simply to fill their pockets with profits. In other words, the fans will be under the impression that any profit made from any further merger with China is simply to increase the Glazers financial strength and the profits will not be reinvested back into strengthening the club on the football pitch. 

For the moment, should Manchester United reach a decision over merging with new corporations this year, the club will almost be certain over raising over a billion pound extra for the club to use moving forward into the future. Which means that the club will have even more incentive to renew the contracts of some of Manchester United’s main players which are due expire at the summer of 2019. Ander Herrera and Marcus Rashford are currently the two most important pieces of the current squad whom are out of contract in the summer of 2019 but the Manchester United fans will be desperate to hear Ole Gunner Solskjaer announce new contracts offered to both Ander Herrera and Marcus Rashford specifically by the start of the summer.   Should Manchester United seal the deal for the new advertising investment from the Chinese Co-Operation, the Glazers and Ed Woodward might be encouraged to approve the renewal of some of these Manchester United players expired contracts a little earlier than anticipated. For now, the retention of one of the clubs biggest performers Paul Pogba seems to have  taken a huge load of tension away from Manchester United for a large portion of the season.

Since the appointment of Ole Gunner Solskjaer Manchester United has consistently been playing good football and getting good results to match the teams performance level under Ole Gunner Solskjaer and under any other circumstance the expectation will be that Manchester United will automatically be satisfied enough to be in a hurry to maintain the current squad by handing out new contracts but the business side of football does not operate in that manner. Maintenance needs capital and 21.21 percentage increase in stock growth might have put the ultimate renewal of player contracts into question had not reached a 29.90 percent increase in their stock market in September 2018.

  

Manchester United might be able to renew some more player contracts this summer, but Manchester United might desperately aim to seal new deals between the club and one or two new investors to generate a few extra revenues from Europe if Manchester United are intent on retaining their major players and also willing to add one two signing in the summer of 2019.